Sunday, October 11, 2026
Why leading Charlotte companies sponsor Biketoberfest.
Be a part of a beloved Charlotte tradition.
Reach 600+ engaged participants and demonstrate your commitment to making Charlotte a better place to live for all.
Now in its 12th year, this unique, family-friendly event invites the Charlotte community to explore the city by bike or foot.
Through a scavenger-hunt-style adventure, over 500 people discover neighborhoods, greenways, and local businesses while experiencing how easy and enjoyable it can be to get around without a car.
Along the way, participants experience the bicycle lanes and paths that Sustain Charlotte has helped make happen.
Community Connection
Participants of all ages discover Charlotte's neighborhoods together
Supporting Local
Biketoberfest connects riders with small businesses throughout the city
Better Infrastructure
The event showcases the bike-friendly improvements we help make happen
Why sponsor?
Biketoberfest brings together hundreds of people who care about transportation choices, healthy communities, and Charlotte's future. As a sponsor, you'll have the opportunity to:
Reach Hundreds of Engaged Participants
Showcase your brand at the event and via our marketing materials, newsletters, websites, and our social media pages before, during, and after Biketoberfest.
Support a More Connected Charlotte
Demonstrate your commitment to transportation choices, safer streets, and stronger neighborhoods.
Invest in Charlotte's Future
Support initiatives that expand transportation choices and create a healthier, more connected region for everyone.
Engage your employees
Bring your team together through volunteering and participating in one of Charlotte's signature community events.
Past sponsors have reported increased foot traffic to their businesses, enhanced brand perception, and strengthened community relationships that extend well beyond the event itself.
2025 By the Numbers
Participants
Explored Charlotte by bike and on foot while discovering neighborhoods and local businesses.
Local Businesses
Hosted route stops, welcoming participants and increasing community visibility.
Volunteers
Helped create a safe, welcoming event experience.
Digital Touchpoints
Generated through newsletter and social media promotion before and after the event.
The impact of Biketoberfest extends beyond a single day.
Every sponsorship helps Sustain Charlotte advance transportation choices, support local businesses, and build stronger neighborhoods across our region.
Engage Your Employees
"Being a Biketoberfest sponsor for the past two years has been a really great experience for the Terracon Charlotte office.
The enthusiasm of the patrons and participants is such a joy to witness.
It increases our ability to engage in meaningful ways and is another great way for us to demonstrate our commitment to thoughtful growth and development of Charlotte."
- Robert Brookshire, Terracon
Participants connect with local businesses along the Biketoberfest route.
Sponsorship Levels & Benefits
No matter which level you choose, you'll receive core benefits — plus more as you go up.
Custom Sponsorship Opportunities
Create a one-of-a-kind experience that showcases your organization while enhancing the participant experience. Starting at $2,500.
- Branded Refreshment Station: Keep riders energized while showcasing your brand.
- Route Section Sponsor: Sponsor a featured stretch of the Biketoberfest route.
- Community Cheer Station: Build excitement by cheering on participants with music, giveaways, and team spirit.
- Kid or Family-Friendly Activity Zone: Host a fun space for kids and families to enjoy!
Have another idea? We'd love to collaborate! We'll work with you to design a custom sponsorship that aligns with your marketing goals, employee engagement objectives, or community impact priorities.
Let's Build a Better Charlotte. Together.
Since 2010, Sustain Charlotte has been advancing a more equitable, connected, and healthy community through research, education, and engagement.
Safer intersections and protected bike lanes
Improving infrastructure for cyclists and pedestrians to reduce traffic violence and encourage active transportation.
Expanded greenways and walkable streets
Creating more green spaces and walkable communities to enhance quality of life, health, and environmental sustainability.
Healthy, climate-smart transportation policies
Advocating for public transit options that serve all neighborhoods while reducing carbon emissions.
Your support helps Sustain Charlotte advocate for these important initiatives. Through events like Biketoberfest, we're building a movement of residents who recognize that transportation choices are essential for our community's health, quality of life, and equity.
Join Us in Building a Better Charlotte
Biketoberfest 2026 will take place on Sunday, October 11 (Rain Date: Sunday, October 18)
Confirm your sponsorship by Tuesday, September 1 to receive all benefits!
Questions? Ideas? Ready to sponsor? [email protected]